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Zerosum Insights

Expert articles on business strategy, digital marketing, creative design, and technology, dedicated to empowering community and organizational growth.
Building from Within: Why Capacity Building is Key to Long-Term Success

In the journey toward self-determination and sustainable growth, Indigenous communities across Turtle Island are embracing a powerful truth: true progress is built from within. While external partnerships and resources are valuable, the most enduring success comes from strengthening the capabilities and expertise of a community’s own people. This is the essence of capacity building. For […]

Turn Reddit Into Your Personal Sales Engine With Lurk Logic

Finding customers on Reddit is often a manual and exhausting process. You have to scroll through hundreds of posts, filter out the noise, and hope you spot a potential lead before a competitor does. We built Lurk Logic to solve this problem. It is a desktop-native growth engine designed to help you scan discussions, identify […]

The Smart Co-Pilot: How AI Can Empower Cree Employees and Transform Organizations

Over the twenty-plus years I’ve spent working with the Cree Nation, I’ve seen technology change the way we do just about everything. From the first dial-up modems to the high-speed internet that connects communities today, every leap forward has brought new opportunities. Now, in 2025, we’re at the beginning of the next great shift: Artificial […]

Connecting in Eeyou Istchee: A Modern Guide to Marketing and Brand Strategy

If you open a standard marketing textbook, it’ll give you a thousand different strategies, platforms, and acronyms. But it probably won’t tell you the most important thing about building a brand in Eeyou Istchee: you have to understand where the community gathers, how they share stories, and what they trust. After more than two decades […]

The 5 Pillars of a Resilient Strategic Plan for Community Organizations

A strategic plan is more than a document; it’s a living roadmap for your organization’s future. For community-based and Indigenous organizations, a plan must be grounded in shared values and a deep understanding of the people it serves to be truly effective. After two decades of partnership with First Nations organizations, we’ve identified five essential […]

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